Sjemenarna

 

In cooperation with our partners, Sjemenarna Ltd. produces and distributes Green Garden, Pro Garden, Friend, Master, Stop, Gardener, Vetro, Energy, Flora, Festival, Hobby Garden, Summer i Bio Garden, and at the same time represents many other renowned world’s companies such as: BASF, Belchim, Syngenta, Chromos Agro, Agrico, Franchi Sementi and others.

 

Brands by which Sjemenarna represents itself on the Bosnian and Herzegovinian market are available to everyone, and may be found not only in Sjemenarna’s agrocentres but in all well supplied stores.

 

Sjemenarna Ltd. operates through developed distribution network and owns its own chain of agrocentres. The developed distribution network covers the whole area of Bosnia and Herzegovina, and it is directed to malls and special channel (agrocentres, agro stores, zoo centres, veterinary clinics, large agricultural producers, gardening shops, etc.). The chain of Sjemenarna’s retail stores at this moment consists of five large and representative agrocentres, situated in Mostar, Čitluk, Grude, Ljubuški and Široki Brijeg.
Having in mind the necessities of the buyers all over Bosnia and Herzegovina, Sjemenarna has also put into service their own web shop – the possibility of shopping from your own home, which has, until today, remained the only web shop of the agro-branch in Bosnia and Herzegovina.

 

SJEMENARNA GIVES MORE!
This recognisable saying leads us in all segments of our work. To give our customers more, to offer them our own and renowned world’s brands and fulfil their expectations regarding products’ quality and price, provided services and information along with number of advantages, are the facts that constantly justify trust and loyalty we have been given.

 

Mission
To keep competitive advantage by development of strong, various and recognisable brands of high quality; to straighten market position by increasing market share; to work continuously on raising our consumers’ awareness about existence of our own market brands; to constantly develop systems of distribution; to monitor consumers’ satisfaction and to keep the status of a leader

 

Vision
To set exemplary standards in all aspects of our activity along with business expansion, improvement and continuous technical progress.

 

History

Here is the summary of development and accomplishments of Sjemenarna that we have prepared for you:

  • Sjemenarna was established in 1992, as a small family firm.
  • In the period from 1992 to 1995 Sjemenarna worked on its own positioning on local market of Bosnia and Herzegovina.
  • In the year of 1996 Sjemenarna started creating visual identity which included creating of a logo, trademark and accompanying materials.
  • Since 1997, the firm has intensively worked on the development of distribution and its own retail chain.
  • In 1998, the construction of the main building of Sjemenarna, situated in Široki Brijeg, is completed, and it covers 1800 m².
  • In 2002, Sjemenarnas’s representative agrocentre (AC) in Mostar is opened, covering more than 2600 m².
  • In 2003, Sjemenarna becomes the leader on the local market and creates and positions its own brands of Green Garden and Pro Garden.
  • In 2005, the construction of Distributional centre (DC) in Mostar is completed, which possesses optimal storage conditions and modern storage equipment, on the 3000 m².
  • In 2012, two more agrocentres are opened by Sjemenarna, in Grude and Čitluk. In the same year, by the continued work on the modernisation of their business, from being a small family firm, Sjemenarna has become market leader in segments of seed and seedlings merchandise. Obtained status of Superbrands BiH 2011/2012 confirmed the recognisability, quality and continuance of Green Garden brand.
  • In 2013, apart from the development of the existing brands, Sjemenarna puts new brands on the market: Friend – food and equipment for pets and @home – glass containers. In the same year, Sjemenarna’s web shop becomes operational, which gives possibility of online shopping, with possibility of delivery all over the Bosnia and Herzegovina. And it has remained the only web shop of the agro-branch in our country.
  • Until 2014, Sjemenarna has opened the chain of their agrocentres, centred in Mostar, Široki Brijeg, Grude, Čitluk and Ljubuški.
  • In 2015, we continue to constantly work on the improvement and expansion of our products and services, by following the changes on the market and adjusting ourselves to them. We also start a new project of PACKING AND PROCESSING CENTRE (PC).
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